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Transcript: ETF Survey Snapshot
8 March 2021
Ryan Sullivan, Global ETF Services team, Boston 

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My name is Ryan Sullivan and I'm part of the Global ETF Services team here at Brown Brothers Harriman. In an effort to drive insight to our clients, BBH has reached out to financial advisors, fund managers and other financial institutions to better understand how they're evolving their use of ETFs, including how they select ETFs and how they allocate to them in the broader portfolios. And this year in our eighth annual global ETF investor survey, we're finding that these investors may be tapping the wider innovation available in the ETF wrapper to manage their portfolios in a more dynamic way. This can be seen in the increasing interest in emerging, passive, and actively managed investment strategies, such as thematics defined, defined outcome ETFs and ESG based portfolios. Investors are also showing an increasing sophistication and comfort with the ETF structure itself, such as increasing demand for fixed incoming ETFs, investors stating that they used the vehicle during periods of increased market volatility and early signs of awareness and demand for new structures, such as semi-transparent active ETFs here in the United States. While ETFs account for just over 8 trillion in global assets under management, the innovation occurring in the ETF market will continue to spur changes to how these investors continue to evolve their asset allocation methodologies. And whether you're an existing ETF, issuer, or a manager looking to launch ETFs for the first time, we encourage you to take a closer look at the results this year. The global ETF services team here at BBH is ready to work with you to deliver more insight around these particular findings and help you identify where the new opportunities will be in the ETF market.

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